About Us

About Us – J&R Brokers Limited Edition

Who We Are

As a company based in Barcelona, one of Europe’s most dynamic trade hubs, we enjoy a strategic location that connects us to major global markets. With easy access to Europe, Africa, the Middle East, and Latin America, we are ideally positioned to manage cross-border transactions. This advantage, combined with our industry expertise, enables us to serve clients with speed, efficiency, and global reach.

J&R Brokers Limited Edition is a registered brokerage firm headquartered in Barcelona, Spain. We act as a trusted intermediary between beverage manufacturers, distributors, and retailers worldwide, specializing exclusively in non-alcoholic soft drinks.

Our role is simple yet essential: we connect businesses, negotiate fair terms, and ensure smooth, transparent, and cost-effective transactions. By acting as a neutral and reliable middle agent, we help both buyers and sellers achieve their commercial goals with confidence.

Unlike traditional trading companies, we do not manufacture or own products ourselves. Instead, we focus entirely on facilitating business opportunities between suppliers and clients. This independent position gives us the flexibility to act impartially and ensures that every deal is built on fairness, trust, and mutual benefit.

Our Mission

Our mission is simple: to simplify global trade by delivering reliable, transparent, and efficient brokerage services in the soft drink sector. We aim to remove barriers, reduce risks, and create lasting partnerships that help both suppliers and buyers grow sustainably.

Our Vision

We envision J&R Brokers Limited Edition becoming the leading soft drink brokerage firm in Europe, recognized for integrity, professionalism, and innovation. By building long-term relationships, expanding our international network, and embracing new trade opportunities, we are working toward setting a new standard for excellence in brokerage services.

Our Values

At J&R Brokers Limited Edition, our values guide every step we take:

Our Clients

We proudly serve a diverse range of clients:

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